About Us
About Us
Proudly South African. Built to Perform. Trusted by Builders.
From Friendship to a Bold New Standard
Gawie Hugo and Jacques Rossouw began as teammates on the sports field — sharing grit, discipline, and a drive to win. That same bond laid the foundation for Rhinoluxe.
As a builder, Gawie experienced the challenges of coatings that couldn’t keep up with the African climate. Jacques, a seasoned strategist, saw the opportunity to do better. Together, they created Rhinoluxe — a brand focused on high-performance coatings, built for real-world durability and the professionals who need it.
“This was never just about paint. It’s about restoring pride to the people who build, paint, and protect our country’s spaces.”
What We Stand For
🧪 Innovation
We develop coatings that outperform, outlast, and rethink the norm.
🧱 Trust
Built on site-tested quality and backed by service.
🇿🇦 Proudly South African
Locally made, globally competitive.
🤝 Relationships
We grow with our clients, not just sell to them.
🧤 Pride in Craft
We uplift painters, builders, waterproofers — the backbone of every project.
🌦️ Climate Tough
Every product is formulated to handle harsh African conditions.
Our Mission
To empower South Africa’s builders, contractors, and creators with climate-tough, high-performance coatings that deliver real-world durability and pride.
Our Vision
To lead the evolution of coatings through innovation, integrity, and local excellence — and to make African-built solutions the global benchmark.
Let’s Build Something That Lasts
Explore our product range or get in touch with our team — we’re here to support your next bold move.